Headshots, Personal Branding or Content Creation Photoshoot?

Which one is right for you?

When it comes to running a business or being a professional, there are essentially 3 different types of photography that can be useful for your brand. It is essential to figure out whether headshots, personal branding, or a content creation photoshoot is right for you.

During your pre-session planning we will discuss which method is best for your professional or business goals and both plan and conduct your session accordingly from what you specifically want to communicate down to what to wear from my client closet. As someone who is knowledgeable about branding and marketing, I will listen to your needs, walk you through the benefits of each, and guide you in the right direction.

Here is just a brief overview of the differences between headshots, personal branding, or content creation photoshoots:


Headshots are perhaps the most common type of business photography. Generally a simple, solid background – white, black, or gray are most popular. Headshot images are generally from the waist up. This is great for LinkedIn, Instagram, Facebook, Courses, Websites, Marketing Materials, Business Cards, etc.

Personal Branding

Personal Branding consists of headshots, plus more. Brand images communicate what you, what you sell, who your ideal client is, but are still professional like headshots. These can be shot on a variety of backdrops, fun colors, or even outdoor or on location. This is great for Instagram, Facebook, Courses, Websites, Marketing Materials, Business Cards, etc. To read more about why a personal branding shoot can be right for you, click here.

Content Creation

A content creation photoshoot can take your brand or social identity to the next level, if you or your business has a social media presence. These types of photos are produced with social media specifically in mind. This is great for Instagram, Facebook, Online Courses, Websites, etc. Here’s a wonderful article about Why Content Creation is Important. As a professional content creator, I can help you build out a batch of content to get your brand/social media through severals months at a time. We can plan for a variety of different looks, backdrops, and locations to produce a wealth of photos.

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